Testimonials.
What others have to say
Ivan Klisarov
Co-Founder Glasseye Lures
Working with Nath on the branding was an absolute breeze. He really understood what we were trying to achieve — bold, sharp, and true to our identity. Nath’s creativity and attention to detail made the whole process effortless, and the result speaks for itself
5.0
David Keogh
Pitch Perfect Music Marketing
I've worked with Nathan for many years and highly recommend him as a creative, professional, and reliable designer. He consistently delivers on-brief work the first time and makes any changes quickly and accurately.
5.0
Naomi Keighley
Naomik Dance
Nath delivered a truly unique and versatile logo that exceeded my expectations. I really appreciate the attention to detail , it not only reflects my brand’s identity but also feels thoughtfully customised just for me. I absolutely love it!
5.0
Ben Forster
Forster Design
Nathan absolutely nailed my 3D printing business logo. I gave him a rough idea of what I was after and he came back with something way better than I imagined. He was easy to deal with the whole way through and turned it around quickly. Couldn't be happier with the result.
5.0
Ivan Klisarov
Co-Founder Glasseye Lures
Working with Nath on the branding was an absolute breeze. He really understood what we were trying to achieve — bold, sharp, and true to our identity. Nath’s creativity and attention to detail made the whole process effortless, and the result speaks for itself
5.0David Keogh
Pitch Perfect Music Marketing
I've worked with Nathan for many years and highly recommend him as a creative, professional, and reliable designer. He consistently delivers on-brief work the first time and makes any changes quickly and accurately.
5.0Naomi Keighley
Naomik Dance
Nath delivered a truly unique and versatile logo that exceeded my expectations. I really appreciate the attention to detail , it not only reflects my brand’s identity but also feels thoughtfully customised just for me. I absolutely love it!
5.0Ben Forster
Forster Design
Nathan absolutely nailed my 3D printing business logo. I gave him a rough idea of what I was after and he came back with something way better than I imagined. He was easy to deal with the whole way through and turned it around quickly. Couldn't be happier with the result.
5.0
TIDE Process.
TIDE is the four-stage process I use to take a brand from unclear to unmistakable. It starts with understanding the territory you're operating in, builds a strategic foundation that defines who you are and what you stand for, translates that into a distinctive visual identity, and finishes with everything you need to show up consistently in the real world.
TERRITORY
1
Most brands arrive with a strong product and a visual identity that doesn't quite match it. In Territory, I dig into your business goals, your audience, and the competitive landscape you're operating in. I'm not just getting to know you, I'm looking for the real gap in your market and the position only you can claim.
IDENTITY
2
With the landscape mapped, I build the strategic foundation your brand will stand on. This is where I define your positioning, values, messaging, and creative direction translating what you know about your business into a clear, ownable point of view. Every visual decision that follows flows from this stage.
DESIGN
3
Strategy in hand, I bring your brand to life visually. I explore multiple creative directions, pressure-test them against your identity, and refine the strongest into a complete visual system; logo, typography, colour, and the rules that hold it all together. Nothing arbitrary, everything intentional.
EXPRESSION
4
This is where the brand leaves the file and enters the world. I present your identity in context, showing how it looks and behaves across real touchpoints. You'll receive a full brand guidelines document and asset package so your brand stays consistent.
TERRITORY
1
Most brands arrive with a strong product and a visual identity that doesn't quite match it. In Territory, I dig into your business goals, your audience, and the competitive landscape you're operating in. I'm not just getting to know you, I'm looking for the real gap in your market and the position only you can claim.
IDENTITY
2
With the landscape mapped, I build the strategic foundation your brand will stand on. This is where I define your positioning, values, messaging, and creative direction translating what you know about your business into a clear, ownable point of view. Every visual decision that follows flows from this stage.
DESIGN
3
Strategy in hand, I bring your brand to life visually. I explore multiple creative directions, pressure-test them against your identity, and refine the strongest into a complete visual system; logo, typography, colour, and the rules that hold it all together. Nothing arbitrary, everything intentional.
EXPRESSION
4
This is where the brand leaves the file and enters the world. I present your identity in context, showing how it looks and behaves across real touchpoints. You'll receive a full brand guidelines document and asset package so your brand stays consistent.
Good work deserves a brand to match. The process is designed to take you from where you are today to a brand that will be remembered, guided by clarity, backed by strategy, and built with purpose every step of the way.
Recent Projects.
Hello, I'm Nathan!
Hello, I'm Nathan!
I'm the designer behind Saltwedge Creative, a brand identity studio based in Freshwater. I design logos and visual systems for startups and brands ready for a refresh, with over a decade of agency experience across Sydney & Dubai. With photography and videography in my toolkit, I can take a project from logo to lens, keeping your brand cohesive at every touchpoint. When I'm not at my desk, I'm usually in the ocean.
I'm the designer behind Saltwedge Creative, a brand identity studio based in Freshwater. I design logos and visual systems for startups and brands ready for a refresh, with over a decade of agency experience across Sydney & Dubai. With photography and videography in my toolkit, I can take a project from logo to lens, keeping your brand cohesive at every touchpoint. When I'm not at my desk, I'm usually in the ocean.
I craft bold, story driven brands who are keen to challenge the 'normal'
Theres too many boring identities out there, blending in just isn't an option
Brand Identity
and Logo Designer
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