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Challenge
To create a distinctive and memorable logo for a new premium fishing lure brand entering a highly competitive and saturated market.
The identity needed to communicate innovation, craftsmanship, and quality while reflecting the lure's unique translucent glass construction and Japanese handmade origins.
Approach
A bold, strong mark that firmly anchors the boutique & premium brand.
Designed a sleek visual identity by seamlessly merging the brand's 'G' initial into the core eye graphic. Rather than treating the logo as an afterthought, the custom icon is engineered to double as the physical eye element embedded directly inside every handcrafted glass lure.
